Branding is the process of creating a unique identity for a product, service, or company. It involves developing a name, logo, design, and messaging that distinguish the brand from competitors and resonate with the target audience. Effective branding builds recognition, trust, and loyalty, making it a critical component of marketing and business strategy. Brand Identity: Brand identity encompasses the visual elements, values, and overall personality of a brand. It includes the logo, color palette, typography, and imagery that represent the brand’s values and promise. A strong brand identity helps establish a consistent and recognizable presence in the market. Brand Equity: Brand equity refers to the value a brand adds to a product or service beyond the functional benefits. It is built over time through positive experiences, quality products, and effective marketing. High brand equity means consumers have a strong, favorable perception of the brand, leading to customer loyalty and premium pricing.